Sunday, April 22, 2012

#Readathon Survey Update - How do your reading habits compare?

Posted by Ann Roberts at 2:33 PM

These are PRELIMINARY results from the Hour 10 Dewey’s Readathon Mini Challenge. I will post more indepth results after I’ve had a chance to collect and process more data…be sure to check back!

If you haven’t already, take the survey now!

Surveys Completed
110 readathon participants completed the survey (there were 442 people registered for the readathon so that is a 24% response rate); 27 left incomplete surveys. I’m pretty confident that this is because of some of the data that I requested (number of books by year and percentage of book format). John and I discussed this while I was creating the survey but I figured most Readathon participates were pretty serious book readers and might just know this information.

Respondent Gender
97% of respondents were women. This was no surprise to me.

Respondent Age

Answer

Responses

Percent

Under 17

4

4%

18 -29

52

47%

30 - 49

47

43%

50 - 64

6

5%

65+

1

1%

Ever Read an eBook?
89% have read at least 1 ebook while 11% have never read one.

Reasons Why You Don’t Read eBooks?

Answer

Responses

Percent

Prefer print

56

25%

Difficult to find/discover ebooks

0

0%

Difficult to read on a screen

11

5%

Difficult to annotate

5

2%

Difficult to share with others

31

14%

Difficult to find titles available for my e-reading device

2

1%

Lack of a good e-reading device

11

5%

Difficult download process

3

1%

Not enough time

1

0%

Inability to legally re-sell or give ebooks after I'm done with them

21

9%

Cost of the titles

45

20%

Nothing

21

9%

Other, please specify: [Open-ended answer]

18

8%

What are you reading your ebooks on?

Answer

Responses

Percent

Don't read on an ereader device

13

7%

Dedicated ebook reader (Kindle, Nook, Sony, Kobo, etc)

69

37%

Tablet (iPad, Kindle Fire, Nook Color, etc)

33

17%

Smartphone

27

14%

Laptop Computer

30

16%

Desktop Computer

9

5%

Other, please specify: [Open-ended answer]

8

4%

Check back later for more survey results!

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