Saturday, April 21, 2007

Some BC Stats that Redsoxbookguy Shared

Posted by Ann Roberts at 7:20 AM

Results from the BC Survey:
60% Female, 40% male
80% between 35-65 years old
72% college graduate, 30% post-graduate degree
57% earn more than $100,000 US/year
28% earn less than $20,000 US/year
52% read between 2-4 books/month
40% buy between 5-10 books/month
48% are buying 4 books on average/month
45% say they are buying more books as a member
73% have been members over 1 year

Top Reasons for visiting BC:

  • Register, Journal, Release books
  • Read/Post on the forums
  • Read journal entries of my books released

Top Sites:

  • Cliff's Wish List
  • Yahoo News Groups for get togethers
  • RABCK.com
  • Livejournal


45% Bookcrossers have personal website or blog; 50% update it daily/weekly
55% purchase items from Bookstore
65% members are buying 2-4x/year from store
76% would support "relevant" ads on site
55% would pay for enhanced membership

  • "Core" part of bookcrossing will always remain free

    65% have made "virtual" close friends
    56% meet in person
    60% meet at least monthly
    35% are unaware of bookcrossing gatherings
    76% meet for over 2 hours
    53% spend $10US on goods and services at locations
    28% spend $20 US on goods and services
    31% have "indirectly" created OBCZs

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